AI Sports Edge - Live Sports Analytics & Expert Predictions

AI Sports Edge ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website and services (collectively, the "Service"). It also outlines your rights under applicable privacy laws, including the EU General Data Protection Regulation (GDPR), relevant Gulf Cooperation Council (GCC) data protection laws, and Canadian privacy laws. By using AI Sports Edge, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use of our Service.

Information We Collect

We only collect the personal information that is necessary to provide and improve our Service. This includes:

Identity and Contact Data: Full name and email address (for account registration, login, and customer support).
Payment Information: If you choose to use paid features, payment details (such as credit or debit card information) are collected and processed securely by a PCI-compliant third-party payment gateway. We do not store your full payment card details on our servers. We may retain basic transaction identifiers or records (e.g., transaction ID, payment amount, subscription plan) for accounting and support purposes.
Usage Data: Information about how you use our website or app, such as pages or features accessed, time spent, clicks, and other diagnostic data. This helps us analyze usage trends and improve user experience.
Device and Technical Data: When you use the Service, we may automatically collect technical information like your IP address, browser type, device type, operating system, and device identifiers. This is used for security (e.g., fraud prevention) and to ensure the Service functions properly on different devices.
Cookies and Similar Technologies: We use cookies, beacons, and similar tracking technologies to personalize your experience and collect usage data. For example, cookies help remember your login session and preferences, and analytics cookies help measure traffic and usage patterns. You can control or disable cookies through your browser settings, but note that some parts of our Service may not function properly without cookies.

How We Use Your Information

We use personal information for the following purposes:

To Provide and Maintain the Service: We process your name, email, and other account data to register you as a user, authenticate logins, and provide you with the features of AI Sports Edge (such as delivering AI-driven sports predictions and analytics).
To Process Payments: If you make any purchases or payments, your payment information is used solely by our third-party payment processor to complete the transaction. We ensure the processor is PCI-compliant, meaning your payment data is handled with industry-standard security. We do not directly receive or store sensitive payment card numbers or CVV codes.
To Communicate with You: We use your email address to send important account or service updates, such as confirmations, receipts, technical notices, security alerts, and administrative messages. With your consent, we may also send newsletters or promotional emails about new features or offers. You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.
To Provide Customer Support: If you contact us with questions or issues, we will use your provided information (like email and any details of your inquiry) to respond and resolve your issue.
To Personalize User Experience: We may use data about your interactions (e.g., favorite sports or past usage) to tailor the content you see, such as recommending certain analytics or highlighting relevant sports events. This personalization improves the usefulness of the Service for you.
Analytics and Improvements: We analyze usage data (including through third-party analytics tools like Google Analytics) to understand user behavior and preferences. This helps us troubleshoot performance issues, test and develop new features, and improve the functionality and quality of our AI predictions and platform. Aggregate analytics do not identify individual users and may be used for business insights.
Security and Fraud Prevention: Information (like IP address or device information) is used to help monitor for fraudulent or suspicious activity and to maintain the integrity of our platform. This includes preventing unauthorized access to accounts and enforcing our Terms and Conditions.
Legal Compliance: We may process personal data as required to comply with legal obligations. For example, maintaining transaction records for tax and accounting regulations, or disclosing information when required by law enforcement or authorities (pursuant to a lawful request).

We will not use your personal information for purposes that are incompatible with those listed above without obtaining your consent. If we plan to use your data for a new purpose (e.g., a new feature or service), we will update this Privacy Policy and notify you when required.

Cookies and Tracking Technologies

AI Sports Edge utilizes cookies and similar tracking technologies to enhance user experience and gather data:

Essential Cookies: These are necessary for the website/app to function. For instance, they help authenticate users and prevent fraudulent use of user accounts. You cannot opt out of essential cookies as they are vital for service operation.
Analytics Cookies: We use these to collect information about how users interact with our Service (e.g., pages visited, features used). This helps us improve our content and user interface. We currently use third-party analytics services (such as Google Analytics) which may set their own cookies. These third parties collect usage data in an anonymized or pseudonymized form; they do not identify you personally.
Preference Cookies: These remember your settings and preferences (e.g., language or odds format preferences), so that we can personalize your experience.
Marketing and Behavioral Tracking: At present, we do not engage in targeted advertising on our platform, and we do not sell your data to advertisers. If in the future we partner with advertising or marketing services, we will update this policy and, if required by law, obtain your consent. We may use tools that track aggregate user behavior (like which features are most popular) for our own understanding, but we do not profile individual users for third-party marketing.

Your Choices: On your first visit to our site, you may see a cookie banner (if required by your jurisdiction) allowing you to accept or reject non-essential cookies. You can also set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect some features of the Service (for example, you might have to log in repeatedly or certain analytics features might not work). For mobile app usage, your device settings may allow you to reset advertising identifiers or limit tracking.

How We Share Your Information

We value your privacy and handle your personal information with care. We do not sell or rent your personal data to third parties. However, we do share certain information with trusted third parties in the following situations:

Service Providers: We share data with third-party companies that perform services on our behalf, strictly for the purposes described in this policy. These include:
- Payment Processors: as mentioned, any purchase or payment information is handled by our payment gateway provider (e.g., Stripe, PayPal, or a similar PCI-compliant service). They receive the necessary payment details to process transactions securely.
- Analytics Providers: We use analytics tools (e.g., Google Analytics or similar) to gather aggregated data on usage. These providers process usage data (like page views, app events) for analytics purposes.
- Cloud Hosting and IT Providers: Our website and application may be hosted on third-party infrastructure or use cloud services (servers, databases, content delivery networks). These providers may technically process data stored on their equipment, but only under strict confidentiality and security measures.
- Email/Communication Services: If we send emails or support communications, we may use an email service platform that manages our mailing lists or support ticketing. They will handle your email address and correspondence for the sole purpose of sending our communications or managing support inquiries.
- Advertising or Marketing Partners (if applicable): Currently, we do not share personal data with ad networks or marketing agencies. If this changes, we will update our practices and ensure appropriate consent.
Business Transfers: If AI Sports Edge is involved in a merger, acquisition, sale of assets, or other business transaction, personal data may be transferred to a successor or affiliated entity as part of that process. We will ensure any such entity is bound to respect your personal data in a manner consistent with this Privacy Policy.
Legal Requirements and Protection: We may disclose your information if required to do so by law or in good-faith belief that such action is necessary to: (i) comply with a legal obligation, court order, or governmental request; (ii) enforce our Terms and Conditions or other agreements; (iii) detect, prevent, or address fraud, security, or technical issues; or (iv) protect the rights, property, or safety of AI Sports Edge, our users, or the public.
With Your Consent: In situations where you explicitly consent to or request data sharing, we will share your information accordingly.

Data Retention

We retain personal data for as long as needed to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

Account Information: We keep your account profile information (such as name, email) for as long as your account is active. If you delete your account or request deletion, we will remove or anonymize personal data associated with your account within a reasonable timeframe, except where retention is required for legitimate business interests or legal obligations.
Transaction Data: Records of payments or transactions may be retained for a minimum period as required by tax law, financial regulations, and audit requirements (for example, 7 years is a common requirement for financial record-keeping in some jurisdictions).
Analytics Data: Usage data collected for analytics is often aggregated or anonymized, and we may retain aggregated analytics indefinitely for historical trend analysis. Raw analytics logs that could be tied to user IPs or device IDs are typically retained for a shorter period (e.g., 14 to 36 months).
Communications: Copies of business communications (support emails, customer service chats) may be kept as long as needed to resolve issues and for training or quality assurance.
Legal Compliance & Protection: We may retain information if necessary to comply with legal obligations or to enforce our agreements.

Your Rights and Choices

We respect your rights to your personal data. Depending on your location and applicable law, you may have some or all of the following rights regarding your personal information:

Access Your Information: You have the right to request a copy of the personal data we hold about you.
Correct/Update Your Information: If any personal data we have is incorrect or out-of-date, you have the right to request correction.
Delete Your Information: You can request that we erase some or all of your personal data (right to erasure or right to be forgotten).
Data Portability: In jurisdictions like the EU, you have the right to obtain your personal data in a common machine-readable format.
Withdraw Consent: Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time.
Object to Processing: You may have the right to object to certain processing activities.
Restrict Processing: You can request that we limit the processing of your data in certain circumstances.
Automated Decision-Making: AI Sports Edge may use algorithms to provide predictions and insights, but we do not make significant decisions affecting your personal rights solely by automated means.
Complaint to Authorities: If you believe we have infringed your privacy rights, you have the right to lodge a complaint with a supervisory authority.

Exercising Your Rights: To exercise any of your rights, please contact us at the email provided in the "Contact Us" section below. We will respond to your request as soon as possible, generally within 30 days.

Data Security

We take the security of your personal data seriously. We implement appropriate technical and organizational measures to protect your information, including:

Encryption: All communication between your browser/app and our servers is protected using SSL encryption (HTTPS).
Access Controls: Personal information is accessible only to those who need it to perform their duties.
Security Testing and Maintenance: We regularly update our software and conduct security assessments.
Data Storage Protection: Personal data is stored on secure servers with encryption at rest where applicable.
Payment Security: Payment transactions are processed by a PCI DSS-compliant third party.
Training and Policies: Our team members are trained on data privacy and security best practices.

Despite our efforts, no method of transmission over the Internet is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

International Data Transfers

AI Sports Edge is a global service. The personal information we collect may be stored and processed in your region, in the United Arab Emirates (where our operations are based), or in other countries where our service providers have facilities. If we transfer your personal data internationally, we will ensure appropriate legal transfer mechanisms are in place (such as Standard Contractual Clauses for EU users).

Children's Privacy

AI Sports Edge is not intended for individuals under the age of majority. Our platform deals with sports betting analytics and is designed for adults (generally 18 years or older, or 21 in some jurisdictions). We do not knowingly collect personal information from children. If you are under the legal age in your jurisdiction, please do not use the Service or provide any personal information to us.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page and update the "Effective Date" at the top. Your continued use of the Service after any changes constitutes your acceptance of the updated terms.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: support@aisportsedge.app
Address: 5 Sterling Court Yard, Stirling Way, Borehamwood

We value our users and strive to make AI Sports Edge both enjoyable and fair for everyone.